HOW DID I CRAFT 21 OF THE MOST SUCCESSFUL DIRECT MAIL SALES LETTER LEADS? 

HOW CAN YOU?

NOW YOU CAN STEAL AND SWIPE FROM THESE LEGENDARY DIRECT MAIL LETTER LEADS

Featured in THE WORLD’S GREATEST DIRECT MAIL SALES LETTERS.

Featured in MILLION DOLLAR MAILINGS.

“Your package for EVERYDAY HEALTH HINTS now tops our winner’s list ...

"...as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard!"  

"In fact, response was so high, we had to change the print run.” --Kathi Ramsdell, Promotion Manager, Rodale Press

FEATURED IN THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS.

THE MOST SUCCESSFUL DIRECT MAIL PACKAGE IN THE HISTORY OF MEREDITH.

STUDY HOW I POSITION A MAGAZINE FOR WOMEN OVER 40.

“Your direct mail package for More Magazine indexed 200, doubling response.

"That doesn’t happen too often in magazine history ...

"... and is the first time it’s happened at Meredith.” --E.L.,Meredith Corp.

HOW TO SELL A HEALTHY EATING MAGAZINE FOR PEOPLE WHO DON'T WANT TO EAT HEALTHY?

"JOSH: 10.55%!  CONGRATULATIONS!"  -- Ellen de Lathouder, Circulation Director, Southern Progress 

HOW DO YOU CAPTURE (AND SELL) THE WARM, WONDERFUL WORLD OF A FICTIONAL UNIVERSE?

“Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making direct mail history?  

"It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing...

"...thinking that it would be wasted money!” --Julie Doll, Promotion Manager, Time, Inc.

10 YEAR CONTROL!

HOW DO YOU PERSUADE PEOPLE WHO CAN'T READ THAT THEY CAN WRITE A BLOCKBUSTER!

"The direct mail package for Writer's Digest was so successful that, for years ...

"... it crushed tests written by some of the biggest names in the business."  

--Gordon Grossman, Circulation Management

11 YEAR CONTROL!

DMA MAXI AWARD WINNER!

SEE HOW I SPEAK TO PROFESSIONALS IN THIS 11-CONTROL

"One of the great achievements in direct response marketing."
-- DMA MAXI Award Judges

10% RESPONSE RATE!

HOW DO I POSITION A FARM MAGAZINE FOR WOMEN ... WHO DON'T LIKE TO GET DIRTY.

"Not sure if anyone's mailing these days.  And I'm really not sure anyone's posting 10% response rates."  --Belvoir Media Group

PULLED 35% CASH WITH 80% PAYUP!

"The 4-page letter for New England Monthly is a masterpiece ...

"... of exclusivity, highly personal copy, mystery, irresistible teases, bold promises.  

"It pulls a dazzling 35% cash with 80% pay-up!"  

-- Denison Hatch, Editor and Publisher, WHO'S MAILING WHAT

HOW DID I LAUNCH THE FLAGSHIP PUBLICATION FOR ONE OF OUR NATION'S GREAT INSTITUTIONS?

HOW TO TURN A REGIONAL HOME MAGAZINE INTO A NATIONAL PHENOM?

HOW DO I GENERATE ENTHUSIASM FOR A CHRISTMAS COOKBOOK WITH RECYCLED CONTENT?

This legendary winner for Southern Living was a control for at least 8 years.

HOW DO I POSITION AND SELL A LITERARY MAGAZINE ... WHEN NO ONE LIKES TO READ?

"Your package beat our launch package by almost 50% on a net response basis.  This is a phenomenal response!" -- Jackie Prince, DoubleTake

NEVER WRITE A BORING PRESS RELEASE AGAIN!

TURN YOUR STORY TELLING SKILLS INTO DRAMATIC PR PITCH LETTERS.

HOLD IN YOUR HANDS 12 POWERFUL EXAMPLES!

HOW TO SELL THE CONSUMER REPORTS OF HORSE MAGAZINES?

"As usual, a stellar effort!  It has really helped the momentum and strength of the title."  --Donn Smith, Belvoir Publications 

"The improvement in p(1) net subs was a whopping 45%!"  -- Chris Salem, Circulation Director

"Over 7% response!  The results have blown us all away!" -- Bob Cohen, ProCirc

If you've ever wanted to learn how to write powerful direct mail sales letters...

... now you can discover my secrets step-by-step.   

In this first lesson, I pull out my proven winners and reveal ...

... one of my favorite formulas for jump-starting a letter ...  "THE 3 IFs."

“Josh, I was singing your praises and reading your copy to a class of 102 people attending the Columbia Journalism
 School’s Annual Publishing Course.”  --Elaine Tyson, Tyson Associates and Metropolis Circulation Director

Big Winner!

BIG MEMBERSHIP WINNER!

Legendary 8-year control.

14% LAUNCH PACKAGE!

HOW TO POSITION THE RE-LAUNCH OF A LITERARY MAGAZINE

"A 14% response is perfectly incredible!"  --F&W Publishing

TRIPLED RESPONSE!

BREAKTHROUGH UPSELL TAKEN BY 65%!

"Your direct mail package indexed 340!  Unbelieveable!  
--Kim Souza, Marketing Manager, Affinity Group

QUADRUPLED RESPONSE!

WRITTEN IN CHINESE!

"WOW!  Gross is 4 times and net is double!"  
-- Cynthia Zhao, Circulation Director

BIG WINNER FOR THE WEEK MAGAZINE

BIG CONTINUITY WINNER FOR TIME-LIFE

2 TO 1 REGIONAL WINNER

HOW TO USE HUMOR ... SUCCESSFULLY!

"You are still winning big.  Still by a factor of 2 to 1."  

"In fact, both of your packages (regular package and postcard) are winning big."  

-- James Barker, Publisher

Over three decades I've created some of the most successful direct mail packages in the history of direct marketing.

Here are 12 of my most famous, legendary controls. 

There's much to inspire you.

• The most successful direct mail package in the history of Meredith.
• The most successful direct mail package in the history of Rodale's Book Division.
• My honker of a control for The Asian Wall Street Journal which quadrupled response
  and was written -- in Chinese!
• My 10-year control for Writer's Digest.
• My 11-year control for the National Fire Protection Association.
• My launch package for Story Magazine which pulled 14%.

The hits just keep coming.

All the Best,

Josh C. Manheimer
Norwich, Vermont