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1. 21 PROVEN DIRECT MAIL SALES LETTER LEADS

HOW DID I CRAFT 21 OF THE MOST SUCCESSFUL DIRECT MAIL SALES LETTER LEADS? 

HOW CAN YOU?

NOW YOU CAN STEAL AND SWIPE FROM THESE LEGENDARY DIRECT MAIL LETTER LEADS

 

$97.00

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2. RODALE'S EVERYDAY HEALTH HINTS

Featured in THE WORLD’S GREATEST DIRECT MAIL SALES LETTERS.

Featured in MILLION DOLLAR MAILINGS.

“Your package for EVERYDAY HEALTH HINTS now tops our winner’s list ...

"...as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard!"  

"In fact, response was so high, we had to change the print run.” --Kathi Ramsdell, Promotion Manager, Rodale Press

$77.95

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3. MORE MAGAZINE

FEATURED IN THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS.

THE MOST SUCCESSFUL DIRECT MAIL PACKAGE IN THE HISTORY OF MEREDITH.

STUDY HOW I POSITION A MAGAZINE FOR WOMEN OVER 40.

“Your direct mail package for More Magazine indexed 200, doubling response.

"That doesn’t happen too often in magazine history ...

"... and is the first time it’s happened at Meredith.” --E.L.,Meredith Corp.

$77.95

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4. Cooking Light

HOW TO SELL A HEALTHY EATING MAGAZINE FOR PEOPLE WHO DON'T WANT TO EAT HEALTHY?

"JOSH: 10.55%!  CONGRATULATIONS!"  -- Ellen de Lathouder, Circulation Director, Southern Progress 

$57.95

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5. Gooseberry Patch Christmas Magalogue

HOW DO YOU CAPTURE (AND SELL) THE WARM, WONDERFUL WORLD OF A FICTIONAL UNIVERSE?

“Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making direct mail history?  

"It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing...

"...thinking that it would be wasted money!” --Julie Doll, Promotion Manager, Time, Inc.

$77.95

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6. WRITER'S DIGEST

10 YEAR CONTROL!

HOW DO YOU PERSUADE PEOPLE WHO CAN'T READ THAT THEY CAN WRITE A BLOCKBUSTER!

"The direct mail package for Writer's Digest was so successful that, for years ...

"... it crushed tests written by some of the biggest names in the business."  

--Gordon Grossman, Circulation Management

$57.95

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7. NATIONAL FIRE PROTECTION ASSOCIATION

11 YEAR CONTROL!

DMA MAXI AWARD WINNER!

SEE HOW I SPEAK TO PROFESSIONALS IN THIS 11-CONTROL

"One of the great achievements in direct response marketing."
-- DMA MAXI Award Judges

$77.95

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8. MaryJanesFarm

10% RESPONSE RATE!

HOW DO I POSITION A FARM MAGAZINE FOR WOMEN ... WHO DON'T LIKE TO GET DIRTY.

"Not sure if anyone's mailing these days.  And I'm really not sure anyone's posting 10% response rates."  --Belvoir Media Group

$57.95

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9. NEW ENGLAND MONTHLY CONTROL

PULLED 35% CASH WITH 80% PAYUP!

"The 4-page letter for New England Monthly is a masterpiece ...

"... of exclusivity, highly personal copy, mystery, irresistible teases, bold promises.  

"It pulls a dazzling 35% cash with 80% pay-up!"  

-- Denison Hatch, Editor and Publisher, WHO'S MAILING WHAT

$57.95

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Air & Space Smithsonian

HOW DID I LAUNCH THE FLAGSHIP PUBLICATION FOR ONE OF OUR NATION'S GREAT INSTITUTIONS?

$47.95

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Chicago Home

HOW TO TURN A REGIONAL HOME MAGAZINE INTO A NATIONAL PHENOM?

$57.95

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Christmas With Southern Living

HOW DO I GENERATE ENTHUSIASM FOR A CHRISTMAS COOKBOOK WITH RECYCLED CONTENT?

This legendary winner for Southern Living was a control for at least 8 years.

$57.95

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DoubleTake

HOW DO I POSITION AND SELL A LITERARY MAGAZINE ... WHEN NO ONE LIKES TO READ?

"Your package beat our launch package by almost 50% on a net response basis.  This is a phenomenal response!" -- Jackie Prince, DoubleTake

$57.95

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FREE PR: 12 DRAMATIC "STORY TELLING" PR PITCH LETTERS

NEVER WRITE A BORING PRESS RELEASE AGAIN!

TURN YOUR STORY TELLING SKILLS INTO DRAMATIC PR PITCH LETTERS.

HOLD IN YOUR HANDS 12 POWERFUL EXAMPLES!

$97.95

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Horse Journal

HOW TO SELL THE CONSUMER REPORTS OF HORSE MAGAZINES?

"As usual, a stellar effort!  It has really helped the momentum and strength of the title."  --Donn Smith, Belvoir Publications 

$57.95

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Horticulture

"The improvement in p(1) net subs was a whopping 45%!"  -- Chris Salem, Circulation Director

$57.95

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Mary Englebreit's Home Companion

"Over 7% response!  The results have blown us all away!" -- Bob Cohen, ProCirc

$57.95

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MASTER THE DIRECT MAIL SALES LETTER: LESSON 1: THE 3 IFs

If you've ever wanted to learn how to write powerful direct mail sales letters...

... now you can discover my secrets step-by-step.   

In this first lesson, I pull out my proven winners and reveal ...

... one of my favorite formulas for jump-starting a letter ...  "THE 3 IFs."

$127.00

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Metropolis

“Josh, I was singing your praises and reading your copy to a class of 102 people attending the Columbia Journalism
 School’s Annual Publishing Course.”  --Elaine Tyson, Tyson Associates and Metropolis Circulation Director

$57.95

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North American Hunting Club

BIG MEMBERSHIP WINNER!

$57.95

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Popular Mechanics

Legendary 8-year control.

$57.95

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STORY MAGAZINE

14% LAUNCH PACKAGE!

HOW TO POSITION THE RE-LAUNCH OF A LITERARY MAGAZINE

"A 14% response is perfectly incredible!"  --F&W Publishing

$27.95

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TEN MINUTE TECH TIPS -- VOLUME II

TRIPLED RESPONSE!

BREAKTHROUGH UPSELL TAKEN BY 65%!

"Your direct mail package indexed 340!  Unbelieveable!  
--Kim Souza, Marketing Manager, Affinity Group

$57.95

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The Asian Wall Street Journal

QUADRUPLED RESPONSE!

WRITTEN IN CHINESE!

"WOW!  Gross is 4 times and net is double!"  
-- Cynthia Zhao, Circulation Director

$57.95

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The Week

BIG WINNER FOR THE WEEK MAGAZINE

$57.95

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Time-Life Great Fighting Jets

BIG CONTINUITY WINNER FOR TIME-LIFE

$57.95

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VERMONT MAGAZINE

2 TO 1 REGIONAL WINNER

HOW TO USE HUMOR ... SUCCESSFULLY!

"You are still winning big.  Still by a factor of 2 to 1."  

"In fact, both of your packages (regular package and postcard) are winning big."  

-- James Barker, Publisher

$57.95

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Vol 1: 12 LEGENDARY DIRECT MAIL PACKAGES BY JOSH C. MANHEIMER

Over three decades I've created some of the most successful direct mail packages in the history of direct marketing.

Here are 12 of my most famous, legendary controls. 

There's much to inspire you.

  • The most successful direct mail package in the history of Meredith.
  • The most successful direct mail package in the history of Rodale's Book Division.
  • My honker of a control for The Asian Wall Street Journal which quadrupled response
    and was written -- in Chinese!
  • My 10-year control for Writer's Digest.
  • My 11-year control for the National Fire Protection Association.
  • My launch package for Story Magazine which pulled 14%.

The hits just keep coming.

One glance inside these extraordinary documents, and you’ll understand
with a seer’s clarity how I craft direct mail campaigns other copywriters
brazenly steal from … and would sell their mothers to write.

Within an hour, you will instinctively recognize the underlying structure
behind an award-winning direct mail package and either how to write
them yourself or inspire others to creative genius.

So why not give yourself this rocket-booster of an advantage and
request your personal volumes to be sent to you immediately?

If you don’t, your competitors surely will.
 

All the Best,

Josh C. Manheimer
Norwich, Vermont

$297.00

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