HOW DID I CRAFT 21 OF THE MOST SUCCESSFUL DIRECT MAIL SALES LETTER LEADS?
HOW CAN YOU?
NOW YOU CAN STEAL AND SWIPE FROM THESE LEGENDARY DIRECT MAIL LETTER LEADS
Featured in THE WORLD’S GREATEST DIRECT MAIL SALES LETTERS.
Featured in MILLION DOLLAR MAILINGS.
“Your package for EVERYDAY HEALTH HINTS now tops our winner’s list ...
"...as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard!"
"In fact, response was so high, we had to change the print run.” --Kathi Ramsdell, Promotion Manager, Rodale Press
FEATURED IN THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS.
THE MOST SUCCESSFUL DIRECT MAIL PACKAGE IN THE HISTORY OF MEREDITH.
STUDY HOW I POSITION A MAGAZINE FOR WOMEN OVER 40.
“Your direct mail package for More Magazine indexed 200, doubling response.
"That doesn’t happen too often in magazine history ...
"... and is the first time it’s happened at Meredith.” --E.L.,Meredith Corp.
HOW TO SELL A HEALTHY EATING MAGAZINE FOR PEOPLE WHO DON'T WANT TO EAT HEALTHY?
"JOSH: 10.55%! CONGRATULATIONS!" -- Ellen de Lathouder, Circulation Director, Southern Progress
HOW DO YOU CAPTURE (AND SELL) THE WARM, WONDERFUL WORLD OF A FICTIONAL UNIVERSE?
“Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making direct mail history?
"It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing...
"...thinking that it would be wasted money!” --Julie Doll, Promotion Manager, Time, Inc.
10 YEAR CONTROL!
HOW DO YOU PERSUADE PEOPLE WHO CAN'T READ THAT THEY CAN WRITE A BLOCKBUSTER!
"The direct mail package for Writer's Digest was so successful that, for years ...
"... it crushed tests written by some of the biggest names in the business."
--Gordon Grossman, Circulation Management
11 YEAR CONTROL!
DMA MAXI AWARD WINNER!
SEE HOW I SPEAK TO PROFESSIONALS IN THIS 11-CONTROL
"One of the great achievements in direct response marketing."
-- DMA MAXI Award Judges
10% RESPONSE RATE!
HOW DO I POSITION A FARM MAGAZINE FOR WOMEN ... WHO DON'T LIKE TO GET DIRTY.
"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates." --Belvoir Media Group
PULLED 35% CASH WITH 80% PAYUP!
"The 4-page letter for New England Monthly is a masterpiece ...
"... of exclusivity, highly personal copy, mystery, irresistible teases, bold promises.
"It pulls a dazzling 35% cash with 80% pay-up!"
-- Denison Hatch, Editor and Publisher, WHO'S MAILING WHAT
HOW DID I LAUNCH THE FLAGSHIP PUBLICATION FOR ONE OF OUR NATION'S GREAT INSTITUTIONS?
HOW DO I POSITION AND SELL A LITERARY MAGAZINE ... WHEN NO ONE LIKES TO READ?
"Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!" -- Jackie Prince, DoubleTake
NEVER WRITE A BORING PRESS RELEASE AGAIN!
TURN YOUR STORY TELLING SKILLS INTO DRAMATIC PR PITCH LETTERS.
HOLD IN YOUR HANDS 12 POWERFUL EXAMPLES!
"The improvement in p(1) net subs was a whopping 45%!" -- Chris Salem, Circulation Director
"Over 7% response! The results have blown us all away!" -- Bob Cohen, ProCirc
If you've ever wanted to learn how to write powerful direct mail sales letters...
... now you can discover my secrets step-by-step.
In this first lesson, I pull out my proven winners and reveal ...
... one of my favorite formulas for jump-starting a letter ... "THE 3 IFs."
“Josh, I was singing your praises and reading your copy to a class of 102 people attending the Columbia Journalism
School’s Annual Publishing Course.” --Elaine Tyson, Tyson Associates and Metropolis Circulation Director
14% LAUNCH PACKAGE!
HOW TO POSITION THE RE-LAUNCH OF A LITERARY MAGAZINE
"A 14% response is perfectly incredible!" --F&W Publishing
WRITTEN IN CHINESE!
"WOW! Gross is 4 times and net is double!"
-- Cynthia Zhao, Circulation Director
2 TO 1 REGIONAL WINNER
HOW TO USE HUMOR ... SUCCESSFULLY!
"You are still winning big. Still by a factor of 2 to 1."
"In fact, both of your packages (regular package and postcard) are winning big."
-- James Barker, Publisher
Over three decades I've created some of the most successful direct mail packages in the history of direct marketing.
Here are 12 of my most famous, legendary controls.
There's much to inspire you.
The hits just keep coming.
All the Best,
Josh C. Manheimer