Over three decades I've created some of the most successful direct mail packages in the history of direct marketing.
Here are 12 of my most famous, legendary controls.
There's much to inspire you.
The hits just keep coming.
All the Best,
Josh C. Manheimer
It's not unusual for me to get love letters like these from our brilliant peers ...
“I’ve never written a letter to a direct mail copywriter before. But your subscription package for Writer’s Digest was super.”
--BOB BLY, AUTHOR, THE COPYWRITER'S HANDBOOK ...
"I am not the greatest storytelling copywriter in America. I believe that title belongs to … Josh Manheimer.... This guy doesn't just beat controls, he bludgeons them to death with 100%, 200%, even 300% victories. More to the point, his most successful packages almost always use a storytelling lead. . . There is, quite frankly, nobody in the world who's better at it."
-- RICHARD ARMSTRONG, A-LIST COPYWRITER
"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irrestible teases, bold promises. It pulls a dazzling 35% cash with 80% payup."
-- Denison Hatch, Editor and Publisher, WHO'S MAILING WHAT?
“Dear Josh, I swim in your wake. I have long admired your work (especially one effort I recall for Writer’s Digest), and I often find myself recommending you when clients are looking to test something other than my stuff. I’m very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you…”
— Prefers to Remain Anonymous
“Damn you, Manheimer! I’m on a really tight deadline and unfortunately I just discovered your site. Not only did all the cool stuff on it cost me a good hour on my project, I’ll probably have to polish up my copy an extra half dozen to get it anywhere near where you’ve raised the bar. Thanks a bunch.”
“Hi Josh, you don’t know me but I just wanted to say a great big WOW! from Canada. I’m also in marketing, you like ARE marketing. You’re an inspiration! Great, great stuff! Regards,”
“Finally got this year’s copy of Who’s Charging What! Had no idea it was you who did so many of my favorite packages. Your work reminds me why I got into direct in the first place. Thanks for showing the rest of us the way!”
“After studying Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and all of the old Masters, I consider myself very fortunate to have found your website. I’ll be studying your packages, and hopefully stealing your secrets, too ;-) It was an honor to read your work.”
AND FROM MY HAPPY CLIENTS ...
"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"
— Julie Doll, Promotion Manager, Time, Inc.
"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith.”
--Ellen de Lathouder, V.P. Creative Services, Meredith Corporation
"Your Everyday Health Hints package now tops our winner's list as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run.”
--Kathi Ramsdell, Promotion Manager, Rodale Press
“Wow!” Gross is 4 times and net is double!”
— Cynthia Zhao, The Asian Wall Street Journal
“A 14% response is perfectly incredible!”
— F&W Publishing
“Not sure if anyone’s mailing these days. And I’m really not sure anyone’s posting 10% response rates.”
— G.K. , Belvoir Media Group
“We were astonished when your direct mail package pulled 72% better. I had not thought such an increase was possible.”
— Rob Dubin, Publisher, Sailing Quarterly
“Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!”
— Jackie Prince, Doubletake
MASTER THE ART OF WRITTEN PERSUASION
Josh C. Manheimer
P.S. Contents includes these 12 legendary controls:
RODALE'S EVERYDAY HEALTH HINTS
CHRISTMAS WITH SOUTHERN LIVING
NEW ENGLAND MONTHLY
TEN MINUTE TECH TIPS
THE ASIAN WALL STREET JOURNAL
NATIONAL FIRE PROTECTION ASSOCIATION