NEVER WRITE A BORING PRESS RELEASE AGAIN!
TURN YOUR STORY TELLING SKILLS INTO DRAMATIC PR PITCH LETTERS.
HOLD IN YOUR HANDS 12 POWERFUL EXAMPLES!
When I'm not writing direct response copy for big direct marketers around the world, I will often help local small business in Vermont solve their marketing problems.
Often that means helping them get media attention.
But not by writing a boring press release. (I'd rather boil in a vat of hot oil.)
Instead, I tell dramatic stories that cause journalists to write back to me ...
“This, without a doubt, gets the award for the best PR pitch.
Please send a review copy.”
— Terry Savage, Chicago Sun-Times
“Thank you for your wonderful letter. It made my morning. Please stay in touch … so I can visit as soon as possible.”
The Boston Globe Magazine
“Thank you for the best query letter I’ve ever received and I’ve received thousands.
United Feature Syndicate
“Thank you what could be the most entertaining and interesting letter in my memory.
Lawrence Burke, Editor-in-Chief