HOW DID I CRAFT 21 OF THE MOST SUCCESSFUL DIRECT MAIL SALES LETTER LEADS?
HOW CAN YOU?
NOW YOU CAN STEAL AND SWIPE FROM THESE LEGENDARY DIRECT MAIL LETTER LEADS
They can make or break your marketing campaign.
Their job is to stick like old chewing gum.
Slide down like Jell-O.
And introduce you to the offer like a Southern hostess at Christmas time.
For three decades, I’ve had the fun challenge of writing letter leads that grab readers by each eyeball and then …
... yank them right out of their sockets!
Now you can hold in your hands 21 of my most successful sales letter leads and wonder …
Which legendary lead will inspire you to create your own record-shattering controls?
Here is my historic letter lead for EVERYDAY HEALTH HINTS which helped it become the most successful package in the history of Rodale’s book division.
“Should be in a vacuumed sealed museum somewhere,” muttered Richard Armstrong -- an A-List copywriter with a client pedigree as long as my driveway.
Here is my earth-shattering lead for MORE magazine that resulted in the most successful package in the history of the Meredith Corporation.
“Even the CEO came down to congratulate me,” gushed Ellen de Lathouder, Meredith’s VP of Marketing at the time.
“The copy is the best I’ve ever seen in a direct mail package,” sputtered veteran Meredith Artistic Director, Jeff Thompson, with mouth-agape.
Here is my throat-grabbing lead for WRITER’S DIGEST which could not be beaten for over ten years by some of the greatest copywriters in the English Language.
“I’ve never written a fan letter to a fellow DM copywriter before,” lauded copy guru Bob Bly. “But your new subscription letter for WRITER’S DIGEST is super.”
Here is the jaw-dropping lead for COOKING LIGHT which pulled 10.55% and humbled the late, great Bill Jayme.
(Bill graciously called to congratulate me and ask if I would consider changing careers.)
Indeed, for the historian of direct marketing, these monumental letter leads loom over the landscape like Mount Rushmore -- they are the best of the best -- and provide road maps to sales nirvana ...
... having transformed penny-pinching publishers into Gulfstream-owning oligarchs and shy, nervous mail clerks into Vice Presidents of Marketing with desks the size of aircraft carriers.
Shouldn’t you be one of them?
For the hard-working direct marketing copywriter these documents will, of course, be instantly recognizable as the blueprints you need to unlock the doors marked PRIVATE -- doors which have hitherto been closed for decades.
Indeed, if you were to attend a DMA seminar on “How to Write a Sales Letter,” you might expect to pay $1,500 for the dinner scraps they feed you.
And yet, one glance inside this extraordinary document, and you’ll understand with a seer’s clarity how I craft letter leads other copywriters brazenly steal from … and would sell their mothers to write.
Within an hour, you will instinctively recognize the underlying structure behind an award-winning promotional letter and either how to write them yourself or inspire others to creative genius.
So why not give yourself this rocket-booster of an advantage and request your personal volume be shot out of a cyber canon and sent to you immediately?
If you don’t, your competitors surely will.
These 21 grand old ladies have had their day in the sun.
You can now safely listen to the secrets they'll whisper to you.
Josh C. Manheimer
P.S. To be sure, it's harder and harder to add to your swipe file the brilliant direct mail packages from yesteryear.
Gone are the days when you can climb into the dumpster behind your post office and come out with a PhD in direct marketing -- holding in your hands brilliant controls by such great copywriters as Bill Jayme, Judy Weiss, Linda Wells, Hank Burnett ...
I’ve had the good fortune to go up against many of these legendary copywriters -- and beat them at their own game!
As I enter my third decade as a professional copywriter, now is my chance to look back over my long career and assemble my best of the best for you -- priced so copywriters at every level can afford to study and swipe.
P.P.S. Each page of your personal volume will be stamped with your name and is destined to become the foundation of your professional direct marketing library.
I look forward to helping you widen the columns on your spreadsheets.